England Hockey goes to the Max with new partner

The England Hockey Board has announced a major new title sponsorship with Maxifuel.

The sports nutrition brand has signed a three-year agreement to become the new title sponsor for hockey’s leading indoor competition, the Super Sixes Championships and Super Sixes Finals, which will be held at Wembley Arena on January 29, 2012.

The renamed Maxifuel Super Sixes Finals will see the top men’s and women’s teams from the Maxifuel Super Sixes Championships compete at an end-of-season showpiece event featuring both the men’s and women’s finals, plus the men’s semi finals.

“This deal represents a significant investment into hockey for Maxifuel,” said Mark Morgan, the company’s senior sponsorship manager. “We see this as an exciting opportunity to help the England Hockey Board to grow the sport from grass roots to the international game, and to ultimately generate future success for the national team.”

Jonathan Cockcroft, commercial and membership director at England Hockey, added: “Maxifuel has been helping the England and Great Britain hockey teams fulfil their potential on the pitch and I’m delighted that we are expanding our partnership to help take the Super Sixes Championships to a new level.”