Intersport links up with Euroleague Basketball

Intersport has signed up as a new partner of the Turkish Airlines Euroleague basketball tournament for the next two seasons.

The agreement, which will run through to June 2013, has expanded a relationship between Euroleague Basketball and the global sporting goods retailer. Intersport was previously a Euroleague partner for the 2010 Final Four event in Paris and the 2011 Euroleague Final Four in Barcelona. The company already sponsors various events in international football, skiing, track and field, handball and hockey.

“We are really happy to welcome back Intersport after their support during the Final Four of Paris and Barcelona,” said Euroleague Basketball president and CEO Jordi Bertomeu. “The Turkish Airlines Euroleague offers a unique brand of basketball that is capturing new fans all the time and Intersport is giving those fans the confidence, commitment, passion, dedication and tradition that can only come from a worldwide leader in its industry.”

Intersport CEO Franz Julen added: “Basketball is a dynamic and authentic sport enjoying an ever increasing popularity. Intersport stands for expert authority, authenticity, international expansion and passion for sports. Intersport and basketball are two partners with a natural fit. Intersport was in the past a partner of FIBA World and the European Championships and the partnership with Euroleague is therefore just the next logical step.” Financial details of the agreement have not been revealed.

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