Mercedes GP agrees “key” Puma partnership

Mercedes GP Petronas has hailed the agreement of a “key partnership” after signing up fellow German company Puma as an official partner of the Formula One team.

With effect from January 1, 2012, the global sport lifestyle brand becomes the team’s exclusive licensing partner for footwear, apparel and accessories, and an official team partner. The agreement incorporates branding locations for Puma on the team’s 2012 race car, and on all race and teamwear products.

Through the new partnership, Puma will develop Mercedes GP-licensed products for global sales and distribution. A Mercedes GP statement read: “A strong emphasis will be placed on sales performance of the range in mature motorsport markets, and as the Formula One race calendar continues to expand into new markets, this sales focus will grow globally.” Puma will also provide the team, which sits fourth in the 2011 constructors’ world championship, with its latest innovations in fireproof racewear for the drivers and pit crew.

Ross Brawn, team principal of Mercedes GP Petronas, said: “Puma has a long and successful heritage in motorsport and, having worked with them previously in Formula One, I know their technical performance innovations for racewear are amongst the best in the industry, which is of course critical to our racing operation. Puma’s global capability to design, develop and distribute licensed products for fans of the Silver Arrows around the world is equally impressive.”

Christian Voigt, senior head of global sports marketing at Puma, added: “Puma is fully committed to motorsport for the long term, and signing this partnership with the Mercedes GP Petronas team is a major statement for us as a brand. Mercedes-Benz has such a rich heritage in motorsport and Mercedes GP Petronas is an exciting continuation of this story. With such talented drivers and team personnel, it’s clear they are destined for great things in the years to come.”

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: