Vaughan aims for 2015 Rugby World Cup sell-out

A flexible pricing structure, which could see tickets sold for as little as £7, will help to ensure that Rugby World Cup 2015 is a sell-out, according to Paul Vaughan, the man responsible for running the event.

The head of the organising committee for the tournament, speaking on the first day of the sell-out Rugby Expo 2011 at Twickenham on Wednesday, told delegates that marketing efforts would focus on the nine million active rugby followers in England. However, the former commercial chief of the Rugby Football Union added that the “British big-event mentality” and the attraction of the UK as a tourist destination would enable the event to sell all three million tickets available.

“The British love a big event,” Vaughan said. “Just look at the way that the Olympics have sold out. Even sports like handball – which is not that popular here – sold out almost immediately. Compared to the recent New Zealand World Cup our challenge is to make England 2015 not bigger – the size of the country will determine that – but to ensure that it generates a lot of cash for the world game and that it is a fantastic experience for fans. We want to ensure a long term legacy for the game and you will see some activity in the next few months here.

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