Guinness & The Super Eagles Soar to New Heights!

Guinness has signalled its intention to return Nigeria to its place on world football’s top table after agreeing a two-year extension to its sponsorship agreement.


The agreement brokered by the Nigerian Football Federation’s (NFF) official marketing consultant, Pamodzi Sports Marketing, will see the beer brand further its long-running backing of Nigerian football, which has been in the doldrums in recent years. As part of the renewal, Guinness has confirmed it will bring another world-class international team to play Nigeria in 2012. This year’s first edition of ‘Guinness The Match’ saw the national team defeat Argentina 4-1.

“The NFF is proud to continue working alongside Guinness on this journey to greatness over the next 24 months,” said NFF president Aminu Maigari. “We have some audacious goals, with CAN 2013 (Africa Cup of Nations) and the FIFA World Cup 2014 on the horizon.” Managing director of Guinness Nigeria Plc, Devlin Hainsworth, added: “In keeping with our stature as the first choice beer of football fans, Guinness has been an ardent supporter of and significant investor in the NFF, the Super Eagles and the nation’s millions of football fans for over a decade.”

Hainsworth continued: “On behalf of those fans, we are delighted to continue our partnership with the NFF and show our support for the Super Eagles as they strive for greatness and embark on a new chapter in their journey to reclaim their status among the elite teams in the world. This, (contract renewal) will be the first of many announcements planned over the course of the year.”

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