Rebrand for the Rose Bowl with new Sponsor

Hampshire Cricket’s ground will be renamed the Ageas Bowl following a new six-year naming rights deal with the insurance company.

The stadium, formerly known as the Rose Bowl, will undergo an immediate rebranding. While no financial details were released, Hampshire stated that the deal represents “significant long-term investment” into the English cricket club. The ground opened in 2001 and hosted its first Test match in June 2011, when England faced Sri Lanka. The venue will host two England one-day internationals this summer against the West Indies and South Africa.

“Ageas have recognised the legacy we are building at the venue and wish to add to the excellent work done by the club and the Hampshire Cricket Board,” said Hampshire Cricket chairman Rod Bransgrove. “They are as keen as we are to be involved in the community and to create a lasting legacy for people in Hampshire, utilising the power of sport, and cricket in particular, to engage with them and the wider region. The name of our ground is important and so I am happy that we are partnering with a company based here in Eastleigh and together we can share an exciting future.”

Barry Smith, CEO at Ageas UK, added: “This partnership provides us with an excellent platform to continue to raise the profile of the Ageas brand in our local area. The Rose Bowl has generated local and international recognition for cricket but also hosts a number of prestigious events including concerts and family events. With the developments of a new hotel and golf course, we very much look forward to continuing to work with the club on what will prove to be a very exciting partnership.”

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