Canterbury wins multi-year kit deal with Leicester Tigers

Canterbury has announced its second major partnership in as many months after agreeing a multi-year kit deal with English rugby’s most successful club rugby union side, Leicester Tigers.

The sports apparel brand secured a four-year deal with the Rugby Union in March to act as the official kit supplier to England Rugby

Under terms of the new three-year agreement, the dedicated rugby brand will provide a similar service to the Aviva Premiership outfit – supplying the team with a range or playing kit, training apparel and off-field clothing.

An official press release also stated: ‘Canterbury will work closely with the Tigers to champion the club’s ethos, incorporating its innovative design elements into the new kit to maximise performance and aid recovery.’
Canterbury chief executive Chris Stephenson said: ‘Associations with leading rugby teams around the world have played a key role in promoting Canterbury’s heritage within the game over the years.’

‘By joining up with the Leicester Tigers, a club that has enjoyed a rich and successful history, Canterbury is demonstrating a continued desire to work with the very best teams in the world. We are delighted with this partnership and we hope the fans look forward to our involvement with this great club.’

Leicester Tigers chief executive Simon Cohen added: ‘We are excited to partner with Canterbury, given their unrivalled experience of providing teams with the strongest, most technologically advanced kits available. Their recognised prowess and heritage in rugby is perfectly aligned with the Tigers’ culture and determination to remain at the top of European club rugby. We would also like to thank Cotton Traders for their commitment to the club over the years.’

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