Chelsea & Sauber Join Forces with innovative partnership

Chelsea Football Club has announced a new partnership with the Sauber Formula One team, which will see the Champions League finalists’ logos feature on Sauber’s cars from the next Grand Prix, while Sauber logos will be positioned on perimeter boards at Chelsea’s Stamford Bridge stadium.

Chelsea will attempt to win their first Champions League, in the final on 19th May, Sauber go into their next race in Spain a week before on 13th May.

The Sauber team currently lies sixth in the world championship after four races with 31 points, with Sergio Perez’s second place at March’s Malaysian Grand Prix their highlight of the season so far.

Chelsea chief executive Ron Gourlay said: ‘This is an innovative partnership that will see a football club link up with an F1 team like never before, bringing together two of the world’s biggest sports and uniting our fans.’

‘We felt that this Swiss team, the fourth oldest of the existing teams, reflects our own ideals perfectly.’

‘In a year when Chelsea celebrates 20 seasons as a Premier League team, Sauber does so as a Formula One team. We share many philosophies when it comes to how the respective organisations are run, from the development of young talent to constantly striving for success.’

‘Their philosophy towards grassroots development has produced some of the best drivers Formula One, which mirrors our dedication to develop promising young football talent through our academy.’

Speculation about a potential tie-up with Chelsea has increased over recent weeks, with the team placing apparently cryptic messages such as ‘Out of the Blue’ on its cars at the last two Grand Prix.

Monisha Kaltenborn, chief executive of the team, added: ‘A partnership like this between Formula One and Football has never existed before in this form, yet there are numerous commonalities and possible synergies. In either case we are talking about team sport at the highest – and international – level.’

‘The Sauber F1 Team and Chelsea FC are dealing with many of the same sporting and commercial topics and we want to strengthen each other in these areas.’

‘We are looking forward to exploiting these opportunities, and we congratulate Chelsea on making it to the final of the Champions League.’

At the moment it remains unclear whether money is involved in the deal, or in which direction.

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