Leicester Tigers’ Pick up Two Prestigious Industry Awards.

Leicester Tigers’ home at Welford Road has been named Rugby Venue of the Year, and the club’s ‘Tigers Family’ campaign also selected as Marketing Innovation of 2012 at the Rugby Expo awards in London.

Rugby Expo is the leading global conference and exhibition for both rugby codes and brings together representatives of unions, clubs, rights holders, brands, broadcasters, suppliers and innovators.

Leicester Tigers chief executive Simon Cohen said: “We’re delighted that Leicester Tigers topped the judging panel’s decisions in two categories. Welford Road is an iconic home of rugby. It is the biggest dedicated club rugby stadium in the country, with the biggest home crowds in the country, and we take huge pride in the number of world-class players who have played here either for Tigers or with visiting teams from across the UK, Europe and beyond.

“Welford Road is a stadium built exclusively for rugby, the players reach the pitch through the crowd, the crowd are close to the action on all four sides, they generate great noise from the stands and it all helps to produce a top-class rugby venue and occasion here.”

The Marketing Innovation award recognises the club’s ‘Tigers Family’ campaign, especially in social media.

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