BT Sport helps rise in profits of Company.

BT, the UK telecoms giant, has today posted a 6-per-cent rise in profits for the last three months of 2013 to £617 million ($1 billion), driven by record broadband demand and its new television sports service.

Revenue increased by 2 per cent year on year to £4.6 billion.

Gavin Patterson, chief executive of BT, said: “Our direct BT Sport customer base passed 2.5 million in the quarter and helped to support 6% revenue growth in our Consumer business. We achieved some particularly strong audience figures in December and the exclusive rights to the Uefa Champions League and Uefa Europa League that we have won will further strengthen the appeal of our proposition.”

BT Sport has snapped up various rights since officially launching in the UK last August, notably ousting rival British Sky Broadcasting, the pay-television operator, as the main home of the Uefa Champions League, European soccer’s top clubs competition, from 2015 in a three-year deal worth £897 million ($1.4 billion), which also includes the second-tier Europa League.

BT Sport is already showing 38 live games per season from England’s Premier League in a three-year deal worth £738 million that came into effect at the start of the 2013-14 campaign, although BSkyB retains rights to 115 per season in a similar length £2.28-billion agreement. 

BT said in a statement that it had been a record quarter for fibre broadband demand, with 1.9 million customers now taking the faster and more expensive service, out of its 7.1 million broadband customer base.