“Sochi 2014 the most successful commercial winter games ever!”

Sochi 2014 has announced that it has raised total revenue of over $95m (€68.8m) from its Paralympic marketing programme, marking a new record for the winter edition of the Paralympic Games.

A total of 28 international and Russian companies have signed up to the partner and supplier roster for the ongoing winter Paralympics. International Paralympic Committee (IPC) TOP Partners that have signed agreements with the 2014 Games in Sochi are Atos, Samsung and Visa.

General partners of the Paralympic winter Games are Coca-Cola, Dow Chemical, General Electric, Aeroflot, Bosco Sport, MegaFon, Russian Railways, Rosneft, Volkswagen Group Rus, Omega, Panasonic, RBC, Rostelecom and Sberbank.

Partners of the Sochi 2014 Organising Committee are Ingosstrakh, PricewaterhouseCoopers Russia, McDonald’s, Sportloto, Procter & Gamble and Uralsky Zavod Protivogololodnych Materialov.

In addition, Sochi 2014 said that since its marketing programme began in 2009, the organising committee has secured total financial investment of more than $1.3bn, over three times the obligations set out in its bid book.

An organising committee statement added: “In this regard, the Sochi 2014 Organising Committee has become the most successful winter Games Organising Committee in the history of the Olympic Movement.”

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